Combating LIEbraries With Scientific Truth

using media to communicate science

To comment that digital trends and media technology are affecting the general public, is the understatement of the century. Every aspect of our lives can likely get traced back to delicious, little cookies stored in our browsers. What we buy, what we end up liking, who we know; the list is endless. Though this new media reality has redefined consumer culture, using media to communicate science-related content has been oftentimes overlooked. 

troubling statistics

In this timely announcement for an initiative called The Vaccine Project, the authors mention that 1 in 3 U.S. citizens would not take a vaccine for COVID19 if it were available now, according to a Gallop poll. Furthermore, they mention that 1 in 5 Americans get their news from social media.

These are exactly the issues that Tomorrow.Life is trying to address. As the Director of Tomorrow.Life, Dr. Samira Kiani, Associate Professor in School of Medicine and Pittsburgh Liver Research Center at the University of Pittsburgh is ready to get to work outside her lab as well.

Scientists are meeting these depressing statistics with optimism

Harnessing the power of videography and social media to effectively allow bench scientists and medical experts to communicate the scientific truth is both critical and possible. puts emphasis on diversity

Tomorrow.Life is connecting scientists, filmmakers, and community influencers from all over the world to convert vetted scientific narratives into easily communicable stories.

With storytelling at the core of the human experience, we are evolutionarily wired to be responsive to it. Additionally, the immersive engagement coming from visual effects can allow scientists present a story in a graphical manner without plots and graphs. 

Placing emphasis on scientific expertise and international collaboration, a diversity of voice is heard. Furthermore, Tomorrow.Life creators summarize and address the social, ethical, cultural and regulatory implications of each scientific topic.

The end game of Tomorrow.Life is to provide an informed picture on vaccination and gene editing amongst other topics. But Tomorrow.Life is not about scratching the surface. One topic per year is set to be the focus. This year, Tomorrow.Life is focusing on “the Vaccine Question” with a series of short, condensed clips, powered by Filmstacker.

Dr. Samira Kiani is set to present in the PISA2020 session titled Navigating the Socialsphere: A How-to Guide for Promoting Your Scientific Career Online, on Wednesday.