Professional Branding Tips For Scientists And Researchers

There’s no denying that scientists and researchers are the people who always have and always will make the most significant contributions and advancements to human civilization. 

However, most scientists find it challenging to either talk about themselves or their latest laboratory experiments. 

So for those who take their scientific careers seriously, those who want to approach investors, seek funding, and those who want to make the most significant difference in the world, professional branding is great for getting the word out! 

Below, we’re looking at some of the best branding tips for scientists and researchers. 

Understand Your Values And USPs

Whether you’re looking to land that lab job you’ve always dreamed of, or you’re planning on approaching investors for funding, you must showcase your skills and values so that you’ll be seen as an asset rather than a liability. 

Once you understand your values, you should treat them as your Unique Selling Points, or USPs

As the name suggests, a USP is simply what makes you unique and different from the hundreds and thousands of other scientists and researchers out there. 

Knowing your values and USPs will help you perfect your personal brand, enabling you to focus on those qualities during interviews and meetings. 

Researching Your Ideal Customers

As a scientist, you’re not likely selling products. 

However, no matter your end goal, there is a particular type of person or organization that you’ll be targeting with your brand. 

These people or organizations should be thought of as your ideal customers or target audience

If you’re a scientist, you’ve already got the skills needed for research, so dive into the data and learn all you can about the people you want to engage with. 

For instance, if you’re seeking funding from a major agricultural company to study the effects of their activities on local wildlife, be sure to learn as much as you can about the company before approaching them. 

Or, if you’re looking for work in a particular field of science, you should take the time to research any companies in the area that you might be interested in working for. 

In turn, you’ll have a better idea of how your values and USPs will benefit your potential employer, which will make answering questions during an interview considerably easier. 

Marketing And Promoting Your Brand

Once you’ve got a better understanding of your values, your USPs, and your ideal customers, it’s time to get busy marketing and promoting your brand to the world. 

At a minimum, you should create a website to showcase your scientific portfolio or work experience. 

Today, platforms like Wix, GoDaddy, or WordPress, make it easier than ever to create stunning, mobile-optimized websites and get them online in no time. 

Even for those without the technical skills needed to code and program a website, these platforms allow you to build a website using “drag and drop” editors, which virtually any can learn how to use! 

It’s also recommended that you create social media accounts, especially on LinkedIn, which is primarily where you’ll find potential employers, recruiters and other like-minded scientists. 

Fortunately, there are many tools and resources available to help you get the word out there about your personal or professional brand, including tools like BusinessCards. Check it out here:

Professional Brand For Scientists

If you’re like most scientists and researchers, there’s probably a part of you that’s more introverted than most people out there. 

In other words, it can be hard to talk about yourself or promote your latest research or development. 

However, when you think of branding as a way to connect and engage with other individuals or investors, it’ll become much more manageable than when you first learned the periodic table! 

-Rufus Stokes

Marketing Basics For Scientists And Researchers

Just like any other type of professional or business organization, there’s no denying the fact that scientists and scientific researchers can benefit from investing in modern-day digital marketing. 

By leveraging the internet and having the right tools and resources at your disposal, you can easily attract social media followers, create some hype for your most recent projects and experiments, or simply increase awareness for your lab or research facility. 

Below, we’re exploring online marketing basics for scientists and researchers! 

Know Your Goals

No matter what you’re looking to accomplish, it’s crucial that you set a few clearly defined goals or objectives at the start. 

Having goals will ensure that you make the right decisions along the way. And it will also make it easier to measure your success when everything is said and done. 

That said, you must create goals that are specific and not vague or ambiguous. 

This is why we recommend setting SMART goals, which are Specific, Measurable, Attainable, Realistic, and Timely. 

So rather than saying something like, “My goal is to find funding for my new project,” you should set a much more specific goal, such as: 

“I will raise over $10,000 from local investors by the end of Q3 of 2021,” or “I will write one blog post per day about my most recent scientific endeavour for the rest of July to obtain a minimum of 500 website visitors from search engines like Google.  

Ensuring that your marketing goals stick to these guidelines will help ensure your overall success and that your goals are reasonable and within your reach. 

Make A Plan

The next most crucial step of a successful marketing campaign is to have a plan in place! 

After you’ve set a series of SMART goals, it will become increasingly clear what you’ll need to do to achieve those goals. 

For instance, if your goal is to raise money from local investors, it would be wise to get involved in local science-related events, where you’ll most likely find people who will be interested in supporting your cause. 

Or, if your goal is to generate more traffic on your website, performing keyword research and studying SEO might be more beneficial. 

Either way, the point is to start by knowing your goals and then create a plan on how you’ll try to accomplish them. 

Write your ideas down, keep notes, and don’t be scared to change or tweak your approach as time goes by. 

So, if you realize that you’re going to fall short on one of your goals, it’s going to be better to make a change to your plan now before it’s too late. 

For instance, if your goal is to blog once daily to generate 500 website views, and half the month has gone by, and you’re nowhere near halfway to your destination, you might change your plan to posting a new blog twice per day instead. 

Social Media, SEO And PPC Ads 

Finally, suppose you want to market yourself, either as a scientist or a researcher. In that case, you’ll need to invest some money into building a website, creating social media profiles, and supplementing your organic efforts with paid advertising if necessary. 

You might also want to create a logo and branding to make your website and social profiles look more professional. 

Then, once you’ve got your online presence set up, you’ll need to get active blogging, posting content on social media, and promoting yourself on whatever channels you see fit to help you accomplish your SMART goals. 

Marketing 101 For Lab Workers, Scientists, And Researchers

No matter what type of work you do, online marketing can put you and your business in front of a potentially massive online audience. 

However, it’s essential to realize that successful marketing campaigns take time, and success doesn’t happen overnight. 

So get started today by creating a few SMART goals, working on your plan, and investing some time and effort into your online presence, and before you know it, you’ll be reaping the rewards of your very first marketing campaign! 

-Cary Curry

#ASIP2022 at #ExpBio

Follow us for more information!

On behalf of the American Society for Investigative Pathology (ASIP), I am very excited to welcome you to the ASIP Annual Meeting, April 2-5, 2022, held in conjunction with Experimental Biology 2022. After our first virtual meeting in 2021, we will return this year to a meeting that will be primarily face-to-face in Philadelphia, but be hybrid, with a virtual component to enhance and expand the in-person experience. We look forward to seeing all our colleagues after two years without an in-person meeting and anticipate an especially vibrant meeting.

An exciting lineup of basic and translational research talks presented by well-known senior and up-and-coming junior scientists and trainees has been organized by the ASIP 2022 Program Committee in collaboration with our membership, Scientific Interest Groups, and guest societies – American College of Veterinary Pathologists (ACVP), American Society for Matrix Biology (ASMB), American Physician Scientists Association (ASPA), Histochemical Society (HCS), National Association of Medical Examiners (NAME), North American Vascular Biology Organization (NAVBO), Società Italiana di Patologia e Medicina Traslazionale/Italian Society of Pathology and Translational Medicine (SIPMeT), Society for Cardiovascular Pathology (SCVP) and the Society of Toxicologic Pathology (STP).

The 2022 ASIP Annual Meeting includes sessions communicating cutting edge science and translational research, commingled with educational, professional development, and diversity enhancement sessions that will appeal to trainees and junior and senior faculty.  As a reflection of the research interests of the ASIP membership, symposia, workshops, minisymposia, poster blitz, and poster sessions will focus on the latest science in liver pathobiology, neuropathology, gene expression regulation, inflammation, immunopathology, cardiovascular biology, neoplasia, endothelial and epithelial cell biology, fundamental cell biology, artificial intelligence, and big data science.

Fundamental components of the four-day program are multiple ASIP-sponsored abstract-driven mini-symposia and poster sessions. The ASIP maintains its strong commitment to supporting young investigators and trainee members, and the program emphasizes these opportunities for trainees and junior faculty. Importantly, ASIP Trainee members (including undergraduate students) and Junior Faculty who submit abstracts to ASIP Topic Categories are eligible to be considered for travel awards.  Please see the details about the many special award opportunities at

As a member of the investigative pathology community, we invite and encourage your participation in the 2022 ASIP Annual Meeting. Please join us to stay abreast of leading scientific research into deciphering the pathways of health and pathology that will lead to better biomarker development, disease prevention, diagnosis, and treatment.

Lastly, an invitation…Besides participating in the Annual Meeting, any faculty (senior or junior) or trainee with interest in becoming more involved in the many ASIP-related educational, career development, research, and leadership opportunities should feel free to contact me (, Bill Coleman (, or Lisa McFadden ( at the ASIP office.

We look forward to seeing you and your science at EB 2022 in Philadelphia, PA!