Marketing Basics For Scientists And Researchers

Just like any other type of professional or business organization, there’s no denying the fact that scientists and scientific researchers can benefit from investing in modern-day digital marketing. 

By leveraging the internet and having the right tools and resources at your disposal, you can easily attract social media followers, create some hype for your most recent projects and experiments, or simply increase awareness for your lab or research facility. 

Below, we’re exploring online marketing basics for scientists and researchers! 

Know Your Goals

No matter what you’re looking to accomplish, it’s crucial that you set a few clearly defined goals or objectives at the start. 

Having goals will ensure that you make the right decisions along the way. And it will also make it easier to measure your success when everything is said and done. 

That said, you must create goals that are specific and not vague or ambiguous. 

This is why we recommend setting SMART goals, which are Specific, Measurable, Attainable, Realistic, and Timely. 

So rather than saying something like, “My goal is to find funding for my new project,” you should set a much more specific goal, such as: 

“I will raise over $10,000 from local investors by the end of Q3 of 2021,” or “I will write one blog post per day about my most recent scientific endeavour for the rest of July to obtain a minimum of 500 website visitors from search engines like Google.  

Ensuring that your marketing goals stick to these guidelines will help ensure your overall success and that your goals are reasonable and within your reach. 

Make A Plan

The next most crucial step of a successful marketing campaign is to have a plan in place! 

After you’ve set a series of SMART goals, it will become increasingly clear what you’ll need to do to achieve those goals. 

For instance, if your goal is to raise money from local investors, it would be wise to get involved in local science-related events, where you’ll most likely find people who will be interested in supporting your cause. 

Or, if your goal is to generate more traffic on your website, performing keyword research and studying SEO might be more beneficial. 

Either way, the point is to start by knowing your goals and then create a plan on how you’ll try to accomplish them. 

Write your ideas down, keep notes, and don’t be scared to change or tweak your approach as time goes by. 

So, if you realize that you’re going to fall short on one of your goals, it’s going to be better to make a change to your plan now before it’s too late. 

For instance, if your goal is to blog once daily to generate 500 website views, and half the month has gone by, and you’re nowhere near halfway to your destination, you might change your plan to posting a new blog twice per day instead. 

Social Media, SEO And PPC Ads 

Finally, suppose you want to market yourself, either as a scientist or a researcher. In that case, you’ll need to invest some money into building a website, creating social media profiles, and supplementing your organic efforts with paid advertising if necessary. 

You might also want to create a logo and branding to make your website and social profiles look more professional. 

Then, once you’ve got your online presence set up, you’ll need to get active blogging, posting content on social media, and promoting yourself on whatever channels you see fit to help you accomplish your SMART goals. 

Marketing 101 For Lab Workers, Scientists, And Researchers

No matter what type of work you do, online marketing can put you and your business in front of a potentially massive online audience. 

However, it’s essential to realize that successful marketing campaigns take time, and success doesn’t happen overnight. 

So get started today by creating a few SMART goals, working on your plan, and investing some time and effort into your online presence, and before you know it, you’ll be reaping the rewards of your very first marketing campaign! 

-Cary Curry