Marketing Basics For Scientists And Researchers

Just like any other type of professional or business organization, there’s no denying the fact that scientists and scientific researchers can benefit from investing in modern-day digital marketing. 

By leveraging the internet and having the right tools and resources at your disposal, you can easily attract social media followers, create some hype for your most recent projects and experiments, or simply increase awareness for your lab or research facility. 

ASIP Member Dr. James Musser featured for COVID-19 Research

James Musser, MD, spoke with The New York Times about how COVID-19's genetic code plays a vital role in controlling the virus.

Since last March, a team of researchers led by Dr. James Musser, chair of the department of pathology and genomic medicine at Houston Methodist Hospital, have been sequencing the viral genomes drawn from patients — 20,000 genomes so far. This new study has found that every coronavirus variant of concern to researchers around the world has been circulating in Houston at a low level for at least six to eight weeks. Houston is the first U.S. city to find all of the variants, including those recently reported in California and New York and the ones found in Brazil, Britain and South Africa.